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Our Sustainability

Pur Projet

We’re on a mission to support the fragile ecosystems we rely on for our tasty ingredients through planting trees across South-East Asia.

Since 2015, we have supported Pur Projet in planting over 20,000 trees in Pejarakan, Bali. Not only planting Coconut Palms (Cocos Nucifera), which we, of course, use in all our delicious goodies, but a range of planting including species such as Gemelina Arborea Timber, Chinese Albizia Legume and Ingidogera Legume.

Agroforestry

Our reforestation planting uses agroforestry techniques. Agroforestry is the smart integration of trees into farming systems. Unlike full-sun fields, which further contribute to the degradation of ecosystems, agroforestry is a way to preserve productive ecosystems whilst adapting to climate change.

Different agroforestry models with trees integrated in the perimeter of fields, intercropped, or at landscape level will deliver a mix of various ecosystem services for the farmers we work with. For example, the replanting of trees can increase soil retention, improve water quality and encourage income
diversity. What's more, planting in this way can also improve crop quality.

Mangroves

We have also started a new project with Pur Projet, planting mangroves. Mangroves are salt-tolerant trees that can be found at the intersection between the land and the sea in intertropical zones. Unfortunately, mangroves are rapidly disappearing, with an estimated 1/3 being lost over the last 50 years. This is due to coastal development, pollution, land use conversion (aquaculture or agriculture), infrastructure and natural disasters.

Mangroves provide a host of different benefits, making them a paramount element within several ecosystems. Not only do they provide crucial habitats and are a food source for a large variety of fish. They also help maintain the optimal level of salt in seawater, protect the coast and beaches from flooding and erosion; and aid carbon sequestration.

Kind Bag

We are stepping out in style with our new bespoke, limited edition Kind Bag, made 100% of recycled bottles and with all profits going towards mangrove planting with Pur Projet. With every bag purchased, five mangroves will be planted.

We've teamed up with Pur Projet and Kind Bag to showcase the importance of reusing plastic, as well as the importance of planting trees to nurture biodiversity.

Did you know single plastic bags have the average life of only 15 mins?

Did you know 80% of plastic bottles we buy end up in landfill and it takes up to 1000 years for one bottle to decompose?


To tackle this environmental issue, Kind Bag decided to rescue these plastic bottles from going to landfill in order to reduce the use of single plastic bags. They turn waste into beautiful, reusable and 100% recyclable bags to support your life to be a little kinder to the planet.

Pur Projet are dedicated to empowering local communities through long-term socio-environmental projects. 

Your Kind Bag will help support one of their projects, planting mangrove trees. Mangroves are salt-tolerant trees that can be found at the intersection between land and sea, in intertropical zones. 

Unfortunately, nearly 1/3 of the World's mangroves have been lost in the last 50 years due to coastal development, pollution and natural disasters. 

Our Community

All Pur Projet regeneration projects are designed by and for the local communities. Both agroforestry and mangrove planting can provide revenues to those involved, empowering local communities to operate long-term socio-environmental projects.

We're reducing our plastic




We only use paper cups and vegware spoons for our sampling events!

We have made good progress on our journey to make sure all our plastic packaging is fully recyclable and all of our carboard is made from recycled materials and FSC certified sources.

No Monkey Business

We want to assure our customers that we never used monkeys in our supply chain.

We would never source coconuts from farms that use monkeys, and we are proud to have a strict supplier vetting process in place, with a strong emphasis on animal welfare.

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